Most people probably know Kontra K as one of the most successful artists in the current music scene. With Loyal Athletics, the Berlin-based rapper has also been running his own fashion label for over six years. Not just merchandise, but high-quality clothing and collections. The label lives up to its name in every way. Kontra K and his team have made it their mission to help those who cannot help themselves through Loyal Athletics, supporting and promoting those in need and athletic talents worldwide with unprecedented campaigns in recent years.

Loyal Athletics places great emphasis on fair production while maintaining high quality. This means, above all, close collaboration with production facilities. These facilities are certified and meet the highest standards regarding working conditions.

Sustainability is also a key focus at Loyal Athletics. Only biodegradable packaging is used.

In 2021, together with German Solutions, Loyal Athletics donated clothing worth 23,000 euros to Africa, bringing smiles to children's faces on the ground. Additionally, Loyal Athletics supported the Berliner Bahnhofsmission at Zoological Garden station and their work for those in need. For One Warm Winter, an initiative that has been helping the homeless for ten years, Loyal Athletics provided goods worth 30,000 euros, part of which was also donated to Straßekinder eV

Following the devastating bushfires in Australia in 2019 and 2020, which burned over 120,000 km² of land, Kontra K traveled to Australia himself, assisted with reconstruction efforts on-site, and helped rescue injured kangaroos and koalas. Loyal Athletics also launched a fundraising campaign, where the proceeds from the sale of a specially designed koala-themed T-shirt were donated entirely to organizations like Wild2Free. In total, 5,143 T-shirts were sold, generating donations of 155,000 euros. More such initiatives are planned for the future.

Furthermore, Loyal Athletics is dedicated to sponsoring sports. As a passionate boxer, Kontra K supports two professional boxers, Hamsat Shadalov and Paul Wall, who have qualified for the 2021 Olympic Games and are considered rising stars in the boxing world. Both are supported by Loyal Athletics with the latest collections and financial backing. In this spirit: Stay loyal!